PRODUCTION SERVICES

With a wealth of experience advertising luxury brands and services to showcasing the passion and skills of individuals, our writers will always be on hand to deconstruct and analyse each given idea, product, project or brand such that we arrive at the root of what makes it what it is. It is on this investigation that our creative freedom depends, which, with your help, will be our means of showcasing your true mark of distinction; bringing it to the light.

We call the story the 'depth before substance' because although a finished script has no visual substance, our visual substance would have no depth if it were not the finished script. The script or storyboard is, in this respect, a pivot around which our team and our client gather. For it is the little humanizing details that the script provides which really delivers emotion and impact to the screen. And yet upon reading the script alone one can often struggle to register these emotions because there is no image or music to accompany it. Which is why we aim to provide prospective clients with as much imagery, music or sound as possible with each script, such that they might experience a more accurate representation of the script's final goal.

But pre-production doesn't simply take place in a boardroom or over a tedious exchange of emails alone, for another crucial element to this stage is in fact the location scouting.  Once a rough storyboard is in place, our production manager and creative director see to it that all the blanks of the storyboard are filled in with images of appropriate environments, buildings, faces and color. By also assessing the variables such as the availability of light and risk-management, this process allows us to organize a clear-cut logistical plan-of-action ensuring that all risks are accommodated for and no time is wasted.

Once all are in agreement surrounding the storyboard, the producers takes the same images and compiles these into a shot-list for the scheduled shoot days. This then allows us the right foundation upon which to begin gathering all the necessary details and elements - be them props, actors or costumes, our database of contacts allows us ease of access to anything unique or obscure that we feel may lend an edge to your video. 

From the transportation of crew and equipment, to rehearsals, location set-ups, and general scheduling of productions, our crew is equipped to deliver. Our past projects have allowed us all to wear a number of hats, which is something we believe to be reflected in our attitude and efficiency. No task is beneath us, if you believe in us then we believe in you. 

 In this respect working alongside another crew is something we welcome with open arms, for so long as we center ourselves on a uniform strategy the experience would prove invaluable for both parties.