EDITING

Handling every element of a project from the infancy of an idea to its post production, we begin by selecting the music or sound to accompany a given storyboard and by doing so we are able to offer prospective clients a glimpse of how their ideas will come to life in our hands. This approach generally means our clients rarely require a re-edit as we aim to deliver the emotion and energy as that promised by the storyboard and music in the days of pre-production. Editing on our terms, therefore, becomes merely a process of tying and untying a ribbon, leaving no unwanted surprises for our clients. Unless of course you like surprises, in which case something can be arranged.

Emotion and story are what we like to carry to the fore in our work, and thus the editing process must do justice to its script. The careful selection of scenes, sounds and music are unified in such a way as to orchestrate a harmony that brings one's service, brand, product or passion from the second dimensional plane to the fourth. Through this approach the editing also becomes a process of fine-tuning a mere moving image to a full sensory experience that immerses the viewer not merely through sights and sounds but through emotional engagement.